Giving away an e-book seems to lead to at least a spike in sales of the print version, Researchers at Brigham Young University have found, especially for fiction.
Macmillan, a major textbook publisher, is today introducing a new service that will let faculty members customize digital textbooks, adding and subtracting chapters, and to rewrite individual sentences and paragraphs, The New York Times reported.
Last week Jeremy Clark from Adobe and I unveiled the first glimpse of the Wired Reader at TED. Above, you’ll see a video, narrated by Jeremy and Wired Creative Director Scott Dadich, who led our tablet team, that shows more. It explains why the tablet is such a groundbreaking opportunity for magazines such as ours.
eBooks have gone mainstream, and right now the open ePub format is getting a lot of attention, being the iPad's book format of choice. Often overlooked in gadget-centric media is the fact that ePub is based on web standards, and therefore amenable to being rendered in the browser, sans plugins.