The Digital Magazine Solution from Adobe, coming in late summer 2010 to Adobe Labs, enables media, corporate, and retail catalog publishers to create and monetize immersive content experiences like the WIRED Reader. These digital magazines can be consumed on the Apple iPad, with other platforms and devices expected in the future.
When I think about opportunities around the iPad, I recall the CD-ROM market of the late 1980s. CD-ROM followed packaged software but created a number of innovative "content" packages, creating new categories such as "edutainment" with products like Reader Rabbit.
Giving away an e-book seems to lead to at least a spike in sales of the print version, Researchers at Brigham Young University have found, especially for fiction.
Macmillan, a major textbook publisher, is today introducing a new service that will let faculty members customize digital textbooks, adding and subtracting chapters, and to rewrite individual sentences and paragraphs, The New York Times reported.
Last week Jeremy Clark from Adobe and I unveiled the first glimpse of the Wired Reader at TED. Above, you’ll see a video, narrated by Jeremy and Wired Creative Director Scott Dadich, who led our tablet team, that shows more. It explains why the tablet is such a groundbreaking opportunity for magazines such as ours.
