Online Tradeshow Trophies
I gathered an enormous collection of trade show trinkets at the Online-Information show in London yesterday.
I was amazed at the amount of merchandising that goes on for these trade shows. I do wish that they would give away tee-shirts rather than this assortment of sweets, pens and squeezy balls.
furthermore...
My collection of tee-shirts is worth archiving sometime. Some memories of long past conferences and software promotions are tucked away at the bottom of my clothes cupboard. The Online-Information show was a mixture of publishers showing off their 'eproduct' lines and content management vendors. Content Management is expensive and my worry is that publishers can make mistakes and go down some blind alley with proprietery software. There are some good products on show like AuthorIT but why not use open source software like Zope or Typo3? I was impressed with a presentation by innodata-isogen about the benefits of XML / XSLT in relation to localisation. The costs associated with translating and converting texts through local DTP specialists is staggering. If the content is appropriately tagged with XML in the first place, then converting to other languages (even right to left systems) is easy. This presentation by Dan Dube was convincing.Posted on 03 Dec around 9am
Tags: Events